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Hi, we're Noferin, a husband-and-wife collaboration so named because it's no fair saying who does what. We're designers based in beautiful Ballarat, Australia. Roobee Roo was born from a desire to capture the magic of childhood and remind us to slow down, embrace the moment ... and enjoy everything!
Like any 4 year old, Roobee Roo is a wriggly, giggly ball of fun. She might still be learning her inside hops from her outside hops, and what happens when you mix tomato sauce and watermelon, but she’s also teaching Mummy Roo and Daddy Roo a thing or two about embracing the new and trying your best.
Whilst Mummy Roo stores endless things in her pouch to use later on, Roobee Roo’s pouch seems to fill itself. Every morning Roobee wakes to find something new in her pouch. Just how it got there, nobody knows. All we do know is that Roobee’s pouch offers answers to life’s biggest question ...
Roobee loves sharing her adventures with kiddies all around the world. With an insatiable can-do attitude and infectious zest for life, Roobee is an uplifting, positive role-model for young audiences. Children love Roobee Roo’s simplistic stories because of their highly relatable topics. Family-centric stories are kept light, bright and fun with nature-based exploration, creative activities, and a large and diverse animal community.
Designed as a child’s introduction to the big wide world, the Roobee Roo stories cover a wide range of topics relevant to curious young minds. With clear, simple text shown in speech bubbles, and a familiar (but fresh) format, Roobee’s fun-filled adventures always end on a humorous positive note, usually with Mummy Roo and Daddy Roo close at paw.