SAVE 30% & GIVE 10 MEALS WITH ROOBEE ROO'S BUMPER POUCH
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GIVE WITH ROOBEE ROO.

When we learned that one in five children experience food insecurity in Australia, we knew we had to do something about it. With every Roobee Roo purchase made, we give funds to Australian food relief organisations that help provide nutritious meals to people in need.


If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.
— J.R.R.Tolkien

JOIN ROOBEE'S JOURNEY TO GIVE 100,000 MEALS

Roobee Roo creators, Noferin 2019
IT'S BEEN A LONG JOURNEY

Hi, we're Noferin, a husband and wife design team from Ballarat. Having both grown up on the wrong side of poverty, where we didn't know where our next meals were coming from, we know the harsh reality of food insecurity. Sadly 1 in 5 Australian children still go to bed with an empty tummy. And that's not fair. It might seem crazy, but we want to create an Australian-born global children's character property that exists to help feed hungry tummies.

“Roobee
WE COULDN’T DO THIS ALONE

There's no way we could do this alone. When you purchase a Roobee Roo book, we donate funds to the incredible food relief agency, SecondBite. We love SecondBite because they rescue food that would otherwise go to waste and distribute it through their network of over 1,300 local charities. So far, SecondBite have rescued more than 70 million kilograms of food -- enough to provide over 140 million meals! Now that's something to hop about!

“Roobee
WE NEED YOUR HELP

For every Roobee Roo book sold, we give funds to help provide a meal. That's a great start, but we want to give more. We've got a lot planned for our little roo with the very special pouch, but we could really use your help. Being independent allows us to give a lot more, but there is only so much a husband and wife can do. We need your support. We need your interest. And most of all, we need your voice @OfficialRoobeeRoo to share your love of #roobeeroo.

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