Every purchase helps feed Australians in need
When you shop with Roobee Roo, you’re doing more than bringing joy to a child. You’re also helping provide meals for Australians experiencing food insecurity through our charity partner, SecondBite
Why we give
Roobee Roo was built on the belief that kindness matters.
Having both grown up in financial hardship, we know firsthand how quickly life can become difficult for a family without money.
Growing up, charities provided us meals, clothing, emergency housing and hope during some of life’s hardest moments.
That kindness has never been forgotten.
A chance to give back
Creating Roobee Roo gave us something we’d dreamed about for years.
Not just the chance to create beautiful products for children, but the chance to help others too.
Every purchase becomes part of that story.
Together, we’re helping make sure more Australians have food on the table.
Why SecondBite?
There are so many wonderful charities doing incredible work, but SecondBite stood out to us.
They rescue perfectly good food before it goes to waste and get it into the hands of over 1000 charities and community organisations supporting Australians who need it most. Through their nationwide network, they help feed more than 700,000 Australians every week while keeping millions of kilograms of quality food out of landfill.
It’s a simple idea with an extraordinary impact.
Thank you
Every Roobee Roo book, doll and Wonder Pouch represents something bigger than a purchase.
It’s a small act of kindness that helps another family.
Thank you for being part of it.